WHAT DO YOU WANT TO KNOW?
I’LL TELL YOU EVERYTHING.
I'm a Creative Director, copywriter, dysfunctional genius, and Co-Founder of Twice On Sunday, an independent creative agency built on big ideas, good people, and the radical notion that you don't have to be an asshole to make great work.
I've spent over 20 years in advertising, making things for brands like Pfizer, L'Oréal, IKEA, American Express, Verizon, Diageo, and a bunch of others you've probably heard of. I've worked on global campaigns, written everything from manifestos to drink coasters, led creative departments, and sat through enough meetings to qualify for some kind of government assistance.
Along the way, I was named a 2023 ADCOLOR AdLeader, became a Cannes Lions See It Be It alumna and Alumni Tutor, judged international creative awards, and found myself on stages talking about creativity, leadership, motherhood, and why our industry needs to get its shit together. Turns out, I have opinions.
Eventually, I co-founded Twice On Sunday to help build the kind of agency I always wanted to work at. One where great ideas matter more than job titles, different perspectives are the whole point, and kindness isn't confused with a lack of ambition. I believe you can make brilliant work, have impossibly high standards, and still be a decent human being. Revolutionary, I know.
I'm an Ecua-Argentine Jersey girl with a Spani-Cuban husband, two mini-mes, and two rescue pit bull mixes. Before advertising, I sold snacks at a stadium, lingerie at a department store, and taught at a daycare. Honestly, all three prepared me for agency life better than any leadership training ever could.
I'm multicultural, multilingual, chronically curious, and a firm believer in tough love with a heavy emphasis on the love-love. I still get ridiculously excited about a good headline, think humor is wildly underrated, and have never met a song I couldn't skip halfway through.
After two decades in this business, I've learned a lot. Mostly that the best ideas come from people who feel free to be themselves.
And that the meeting probably could've been an email.
Call me: 646-339-9388 Email me: nickylorenzo@mac.com Add me to your network on LinkedIn
Oh! And here are all the things I've ever done.
EXPERIENCE
Freelance Creative Director/Copywriter
VCCP, NY // Arnold, Boston // CGLife, NY
Brands: Spectrum Business, Progressive Insurance, Scholar Rock
December 2025-Present
Founder/Head of Creative Copy
Twice On Sunday, NY/NJ
Brands: Marco’s Pizza, CityMeals, Sunken City Cider, Unmake Skincare, Misfit Media
April 2025-Present
SVP/Executive Creative Director/Copywriter
305Worldwide, NY
Brands: GoGo squeeZ, Zephyrhills, PureLife, Ad Council
March 2023-May 2024
SVP/Group Creative Director/Copywriter
Taylor Global, NY
Brands: Diageo [Guinness, Smirnoff, Captain Morgan, Crown Royal]
July 2021-March 2023
Creative Director/Copywriter
Ogilvy & Mather, NY, LA, & NJ
Brands: Lenovo, Zoetis Petcare, SkinCeuticals, Pfizer, Arizona State University, Amex
July 2019-Present
Associate Creative Director/Copywriter
Ogilvy & Mather, NY
Brands: Comcast, Pfizer, SCJohnson, CareCredit, Ad Council, IKEA
July 2014-July 2019
Freelance/Copywriter
DigitasLbi, NY
Brands: Amex Open, Amex Merchant Financing, & American Express Small Business Saturday
April 2014-July 2014
Associate Creative Director/Copywriter
Mcgarrybowen, NY
Brands: Burger King, Verizon
September 2011-April 2014
Associate Creative Director/Copywriter
G2, New York
Brands: Heineken
February 2011-August 2011
Associate Creative Director/Copywriter
The Vidal Partnership, New York
Brands: Heineken, Wendy's, The Home Depot, DirecTV, Sprint
March 2008-February 2011
Art Director/Copywriter
The Vidal Partnership, New York
Brands: Heineken, Wendy's, The Home Depot, DirecTV, Nissan, Sprint
September 2004-March 2008
MERITS/AWARDS
2026 Gold Anthem Award/CitMeals Gold “When Dorothy Met Lué”
Content & Media — Documentary or Film
2026 3XNY Emmy Nominated/ CityMeals “When Dorothy Met Lué”
2026 Silver Telly/ CityMeals “When Dorothy Met Lué” Craft-Voice Acting & Narration
2026 Bronze Telly/ CityMeals “When Dorothy Met Lué” General-Not-for-profit
Non-Broadcast film or video created for a non-profit organization.
2025 Cannes Lions See It Be It Alumni Tutor
2024 Cannes Lions See It Be It Cohort
2024 Silver Telly/ Zephyrhills “How We Flow” Brand Collaboration-Use of Creator, Celebrity, Influencer Category
2024 Silver Telly/ GoGo SqueeZ “Status Quo Has Got To GoGo” Food & Beverage Category
2024 Silver Telly/ GoGo SqueeZ “Status Quo Has Got To GoGo” Culture & Lifestyle
2024 Bronze Telly/ GoGo SqueeZ “Status Quo Has Got To GoGo” Brand Collaboration-Use of Influencer
2023 Silver & Bronze Anthem Award/ Crown Royal Aged 18 Years “Chopped & Screwed”
2023 Bronze Anthem Award/ Crown Royal Aged 18 Years “Grillz”
2023 AdColor AdLeader Cohort
2010 Horizon Media Awards Gold/Online Ads “MuuseMe Interactive Game”
2010 Horizon Media Awards Gold/Interactive Marketing/Advertising “MuuseMe Interactive Game”
2009 US Hispanic Young Lions delegate at Cannes
2008 Ahaa Young Creative Contest Winner
2008 US Hispanic Young Lions delegate at Cannes
2007 Ahaa Young Creative Contest Winner
2006 Ahaa Young Creative Contest Finalist
2005 Advertising Age Award DirecTV TV “Amigos” Bronze
2005 Advertising Age Award Wendy’s TV “Activist” Bronze
2005 Advertising Age Award Wendy’s TV “Together” Bronze
2005 Advertising Age Award Wendy’s Interactive “Comida Mediocre Website” Bronze
2004 Ahaa Young Creative Contest Finalist
2004 One Show Student Merit
2003 AAAA Minority Scholarship recipient
DirecTV “Amigos” commercial featured in Latinspots Magazine
DirecTV “Amigos” commercial featured on Adlatina.com
Wendy’s “Comida Mediocre” campaign commented in the New York Times
CityMeals on Wheels
Helping the hungry elderly is the process of many small steps that lead to a big impact.
With the help of long-time advocate and lifelong New Yorker, Kathleen Turner, as our voice-over talent, we created films that were shown at the Citymeals on Wheels Annual Power Lunch in 2024 & 2025.
The stories were heartwarming and real-- showing how connection and support go a long way for New York's most vulnerable population.
Spectrum Business With You
Anyone can offer a connection; Spectrum Business offers commitment all across America. So where are they now?
Progressive Inherit
Progressive wanted to provide a solution to the knowledge and financial resources gap
faced when it comes to homeownership for 1st -generation homeowners. We created The UpPayment, a down payment assistance program granting 100 lucky 1st-time homebuyers up to $13.5K to make their homeownership dreams a reality - so they too can pass down generational wealth.
The film highlighted the many wonderful things we all inherit from our families and flips it by calling out what most do not inherit: the financial means and knowledge to buy their first home. Progressive is putting their money where their mouth is to change that fact.
Spectrum Sports Fan TV
Too many apps. Too many subscriptions. Too many screens. That’s game day for sports bar owners, all just to find the game fans came to watch. We turned the mess into the message, with a visual world where sports stack, clash, repeat, and spiral. Cutting through it all is Spectrum Sports Fan TV, bringing every game together in one place.