GoGo SqueeZ
GoGo SqueeZ needed to improve brand perception of their popular apple sauce pouches among tweens. So we went on the search for some of the coolest kids across the country. We found skateboarders, drummers, breakdancers, and yogi's to help redefine what it means to be active. And with a little help from popular YouTube creator, Ben Azelart, we re-launched the brand to a new audience.
Our message was simple: to encourage kids to be themselves, no matter how they play, move, or snack.
In May 2024, "The Status Quo Has Got To GoGo" campaign earned Silver and Bronze Telly Awards.
Our Youtube integration with Ben Azelart was the second highest watched video on YouTube that week with 16 MILLION views (currently up to 32 million)