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Crown Royal Aged 18 Years/
Extra Rare


Crown Royal 18 Years honors the time it takes to reveal the extra rare expression of a unique blend of whiskies. This 2-year campaign celebrated the gems within communities that embody this journey and introduced them as the new luxury and royalty that they are.

2022 Crown Royal X H-town:
The CHOPERA



The Collaboration
 Like Crown Royal Aged 18 Years, Chopped & Screwed is a masterclass in blending. There is a deep cultural understanding that Screw’s genre-blending compositions possess expert craftsmanship and exquisite taste much like whisky making. Crown Royal partnered with Houston artists to blend old luxury--like classical music led by the Dr. Anne Lundy of the Scott Joplin Orchestra--with new luxury, Houston's own chopped and screwed beats. We took the audience on a musical journey to help communicate that just like Extra Rare Aged 18 Years, the community also masterfully blended an extra rare gift-- Houston's unique sound.

2021 Crown Royal X ATL :
Grillz




The Collaboration
“When you look at Extra Rare Crown Royal Aged 18 Years, we see the process step-by-step, taking something from raw materials to a luxury item...my life has been like that. To go from nothing to something; it’s literally the story of hope.”  -Scotty ATL

Inspired by the extra rare alchemy of the liquid and the shared story of new luxury, Scotty ATL created bespoke sets of grillz to be part of this collaboration. 


The Event & Tasting
This invite-only event served to explore the brand story alongside the history of Grillz culture through an immersive exhibition, curated activations, unique musical programming, delicious cuisine and craft cocktails to match.


To top off the experience and keep the extra rare collaboration at the helm, guests witnessed the unveiling of a super premium custom set of Grillz created by Scotty ATL and Eddie Plein exclusively with Crown Royal, which was set for auction following the event in support of the Atlanta Artist Relief Fund.



The Giveback
Partnering with PopShop Live, we auctioned off a set of custom CR18 X Scotty ATL Grillz. All proceeds went back into enriching Black communities in Atlanta.