Progressive Inherit

Progressive wanted to provide a solution to the knowledge and financial resources gap
faced when it comes to homeownership for 1st -generation homeowners. We created The UpPayment, a down payment assistance program granting 100 lucky 1st-time homebuyers up to $13.5K to make their homeownership dreams a reality - so they too can pass down generational wealth.

The film highlighted the many wonderful things we all inherit from our families and flips it by calling out what most do not inherit: the financial means and knowledge to buy their first home. Progressive is putting their money where their mouth is to change that fact.