WHAT DO YOU WANT TO KNOW?
I’LL TELL YOU EVERYTHING.
I’m an Executive Creative Director and writer with 20+ years of experience in the ad agency world. I’ve had the opportunity to work on iconic brands such as Pfizer, L’oreal, SC Johnson, IKEA, Amex, Lenovo, Verizon, Wendy’s, Heineken & Diageo, to name a few. I’m multi-cultural, multi-faceted, and genuinely a lover of all things marketing.
I love working on global campaigns where creative ideas transcend language and tap into human truths. I enjoy writing for brands that want to tell their story in an organic way whether it's a 47 second online film or copy on a drink coaster. I'm a people person so I love collaborating in a team setting. A firm believer in kindness is key, I'd say my managing style is a mix of tough-love meets love-love.
I'm an Ecua-Argentine Jersey girl with a Spani-Cuban husband, a Nuyorican chihuahua, two perfect little mini-me's, and a resuce AmStaff puppy with a cat eye. I've worked as a stadium vendor, a lingerie salesgirl, a daycare center teacher, and a copywriter. I'm a polyglot, recovering sugar addict, and have the bad habit of never listening to a song in its entirety.
For most of my career, I’ve worked alongside my Art Director & partner-in-creativity, Juan Dominguez. Our joint portfolio is nickyandjuan.com.
Call me: 646-339-9388 Email me: nickylorenzo@mac.com Add me to your network Linkedin
Oh! And here's all the things I've done ever.
EXPERIENCE
SVP/Executive Creative Director/Copywriter
305Worldwide, NY
Brands: GoGo squeeZ, Zephyrhills, PureLife, Ad Council
March 2023-May 2024
SVP/Group Creative Director/Copywriter
Taylor Global, NY
Brands: Diageo [Guinness, Smirnoff, Captain Morgan, Crown Royal]
July 2021-March 2023
Creative Director/Copywriter
Ogilvy & Mather, NY, LA, & NJ
Brands: Lenovo, Zoetis Petcare, SkinCeuticals, Pfizer, Arizona State University, Amex
July 2019-Present
Associate Creative Director/Copywriter
Ogilvy & Mather, NY
Brands: Comcast, Pfizer, SCJohnson, CareCredit, Ad Council, IKEA
July 2014-July 2019
Freelance/Copywriter
DigitasLbi, NY
Brands: Amex Open, Amex Merchant Financing, & American Express Small Business Saturday
April 2014-July 2014
Associate Creative Director/Copywriter
Mcgarrybowen, NY
Brands: Burger King, Verizon
September 2011-April 2014
Associate Creative Director/Copywriter
G2, New York
Brands: Heineken
February 2011-August 2011
Associate Creative Director/Copywriter
The Vidal Partnership, New York
Brands: Heineken, Wendy's, The Home Depot, Directv, Sprint
March 2008-February 2011
Art Director/Copywriter
The Vidal Partnership, New York
Brands: Heineken, Wendy's, The Home Depot, Directv, Nissan, Sprint
September 2004-March 2008
MERITS/AWARDS
2024 Cannes Lions See It Be It Cohort
2024 Silver Telly/ Zephyrhills “How We Flow” Brand Collaboration-Use of Creator, Celebrity, Influencer Category
2024 Silver Telly/ GoGo SqueeZ “Status Quo Has Got To GoGo” Food & Beverage Category
2024 Silver Telly/ GoGo SqueeZ “Status Quo Has Got To GoGo” Culture & Lifestyle
2024 Bronze Telly/ GoGo SqueeZ “Status Quo Has Got To GoGo” Brand Collaboration-Use of Influencer
2023 Silver & Bronze Anthem Award/ Crown Royal Aged 18 Years “Chopped & Screwed”
2023 Bronze Anthem Award/ Crown Royal Aged 18 Years “Grillz”
2023 AdColor AdLeader Cohort
2010 Horizon Media Awards Gold/Online Ads “MuuseMe Interactive Game”
2010 Horizon Media Awards Gold/Interactive Marketing/Advertising “MuuseMe Interactive Game”
2009 US Hispanic Young Lions delegate at Cannes
2008 Ahaa Young Creative Contest Winner
2008 US Hispanic Young Lions delegate at Cannes
2007 Ahaa Young Creative Contest Winner
2006 Ahaa Young Creative Contest Finalist
2005 Advertising Age award Directv TV “Amigos” Bronze
2005 Advertising Age award Wendy’s TV “Activist” Bronze
2005 Advertising Age award Wendy’s TV “Together” Bronze
2005 Advertising Age award Wendy’s Interactive “Comida Mediocre Website” Bronze
2004 Ahaa Young Creative Contest Finalist
2004 One Show Student Merit
2003 AAAA Minority Scholarship recipient
DirecTV “Amigos” commercial featured in Latinspots Magazine
DirecTV “Amigos” commercial featured on Adlatina.com
Wendy’s “Comida Mediocre” campaign commented in the New York Times