nickylorenzo.com

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	<title>nickylorenzo.com</title>
	<link>https://nickylorenzo.com</link>
	<description>nickylorenzo.com</description>
	<pubDate>Mon, 18 Nov 2024 23:46:18 +0000</pubDate>
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		<title>Nicky Lorenzo</title>
				
		<link>https://nickylorenzo.com/Nicky-Lorenzo-1</link>

		<pubDate>Tue, 04 May 2021 14:52:50 +0000</pubDate>

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NICKY LORENZO
Creative Leader. Strategy-led. Culture-forward. Concept to craft.


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		<title>GoGo SqueeZ</title>
				
		<link>https://nickylorenzo.com/GoGo-SqueeZ</link>

		<pubDate>Fri, 27 Sep 2024 23:08:55 +0000</pubDate>

		<dc:creator>nickylorenzo.com</dc:creator>

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		<description>GoGo SqueeZ


 GoGo SqueeZ needed to improve brand perception of their popular apple sauce pouches among tweens. So we went on the search for some of the coolest kids across the country. We found skateboarders, drummers, breakdancers, and yogi's to help redefine what it means to be active. And with a little help from popular YouTube creator, Ben Azelart, we re-launched the brand to a new audience.

Our message was simple: to encourage kids to be themselves, no matter how they play, move, or snack.

In May 2024, "The Status Quo Has Got To GoGo" campaign earned Silver and Bronze Telly Awards.


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Our Youtube integration with Ben Azelart was the second highest watched video on YouTube that week with 16 MILLION views (currently up to 32 million)


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		<title>GoGo SqueeZ Active</title>
				
		<link>https://nickylorenzo.com/GoGo-SqueeZ-Active</link>

		<pubDate>Mon, 18 Nov 2024 23:46:18 +0000</pubDate>

		<dc:creator>nickylorenzo.com</dc:creator>

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		<description>GoGo SqueeZ Active

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	&#38;nbsp;GoGo squeeZ is best known for being the applesauce snack of choice for the under-6 set. Enter GoGo squeeZ Active. An aged-up electrolyte-packed sports snack designed to replenish.
From film, social, digital, &#38;amp; print to a full on influencer campaign, we kept the active the fun going in 2024.

 
The launch concept was simple: sports, just like your snacks, should have less of the junk getting in the way of your fun, and more of the good stuff.
	
	
Olympics Partnership: Enter Connor Price and Breakdancing


	After the early summer launch, we partnered with Olympic breaker Logan “Logistx” Edra and started the #breakitforward movement which encouraged people to step out of their comfort zones and get moving. Music provided by TikTok viral sensation, Connor Price.
	
	
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		<title>Crown Royal 18YO Extra Rare</title>
				
		<link>https://nickylorenzo.com/Crown-Royal-18YO-Extra-Rare</link>

		<pubDate>Wed, 09 Mar 2022 19:21:21 +0000</pubDate>

		<dc:creator>nickylorenzo.com</dc:creator>

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Crown Royal Aged 18 Years/
Extra Rare
Crown Royal 18 Years honors the time it takes to reveal the extra rare expression of a unique blend of whiskies. This 2-year campaign celebrated the gems within communities that embody this journey and introduced them as the new luxury and royalty that they are.
2022 Crown Royal X H-town: 
The CHOPERA


The Collaboration
Like Crown Royal Aged 18 Years, Chopped &#38;amp; Screwed is a masterclass in blending. There is a deep cultural understanding that Screw’s genre-blending compositions possess expert craftsmanship and exquisite taste much like whisky making. Crown Royal partnered with Houston artists to blend old luxury--like classical music led by the Dr. Anne Lundy of the Scott Joplin Orchestra--with new luxury, Houston's own chopped and screwed beats. We took the audience on a musical journey to help communicate that just like Extra Rare Aged 18 Years, the community also masterfully blended an extra rare gift-- Houston's unique sound.2021 Crown Royal X ATL
: Grillz


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The Event
Nestled in the heart of Atlanta’s stylish Buckhead district and adjacent to the five-star St. Regis Hotel; The Garden Room provided the perfect backdrop for the extra rare launch of Crown 18 Year. Upon entry, guests were immediately absorbed into the premium world of Crown 18 Year and invited to begin a fully immersive and sensory journey across the five activation areas.


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Many synergies exist between the creation of grillz and the Crown 18 Year. The Five Stages explored this connection through museum-quality exhibition booths which connected the complex and time honored craftsmanship of both processes. Five booths, comprised of AV, physical, and literary components, drew focus to represent each unique stage.

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*Custom Grillz Station at The Garden Room Event &#38;amp; Tasting


The Collaboration“When you look at Extra Rare Crown Royal Aged 18 Years, we see the process step-by-step, taking something from raw materials to a luxury item...my life has been like that. To go from nothing to something; it’s literally the story of hope.”&#38;nbsp; -Scotty ATL
Inspired by the extra rare alchemy of the liquid and the shared story of new luxury, Scotty ATL created bespoke sets of grillz to be part of this collaboration.&#38;nbsp;


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&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/9cff3a87fe181359a16549963d9569624ce00afaa7b7a6844c39663331f00b8d/3R8A9442.jpg" data-mid="169598193" border="0"  src="https://freight.cargo.site/w/1000/i/9cff3a87fe181359a16549963d9569624ce00afaa7b7a6844c39663331f00b8d/3R8A9442.jpg" /&#62;

The Event &#38;amp; TastingThis
invite-only event served to explore the brand
story alongside the history of Grillz culture
through an immersive exhibition, curated
activations, unique musical programming,
delicious cuisine and craft cocktails to match.


&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/fba5ec38474fc98145bf886b0da248868ed3ab1938bff15db9f264c8bbff40df/3R8A0754.jpg" data-mid="139670593" border="0"  src="https://freight.cargo.site/w/1000/i/fba5ec38474fc98145bf886b0da248868ed3ab1938bff15db9f264c8bbff40df/3R8A0754.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/4625439e2ba04e3bb84cfebeaa8536406eaeea3d7ff9942d1609fd842b794062/3R8A0769.jpg" data-mid="139672154" border="0"  src="https://freight.cargo.site/w/1000/i/4625439e2ba04e3bb84cfebeaa8536406eaeea3d7ff9942d1609fd842b794062/3R8A0769.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/9c55e2edc6c268b28e2a83e951ff8e635c4e440585655383f131db8afe0a732f/3R8A0911.jpg" data-mid="139670597" border="0"  src="https://freight.cargo.site/w/1000/i/9c55e2edc6c268b28e2a83e951ff8e635c4e440585655383f131db8afe0a732f/3R8A0911.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/8b6108177d38ac0e09c97856a798225e2ecb3693f7284aa0d708fd984fb29af3/3R8A1155.jpg" data-mid="139672161" border="0"  src="https://freight.cargo.site/w/1000/i/8b6108177d38ac0e09c97856a798225e2ecb3693f7284aa0d708fd984fb29af3/3R8A1155.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/9234ad9e16ef821fc4c543604cf3479f0110c0266939684b063a24b573050c5d/3R8A0898.jpg" data-mid="139670595" border="0"  src="https://freight.cargo.site/w/1000/i/9234ad9e16ef821fc4c543604cf3479f0110c0266939684b063a24b573050c5d/3R8A0898.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/47c04b5138f2c05bc4095db8b5a99f330d4718cab5f9eb8b7d55f7d9433af30d/3R8A0916.jpg" data-mid="139672276" border="0"  src="https://freight.cargo.site/w/1000/i/47c04b5138f2c05bc4095db8b5a99f330d4718cab5f9eb8b7d55f7d9433af30d/3R8A0916.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/744183226c6eb3ff7bc33555aefca5170043abd99524761c0a845e61172501a9/3R8A1055.jpg" data-mid="139670601" border="0"  src="https://freight.cargo.site/w/1000/i/744183226c6eb3ff7bc33555aefca5170043abd99524761c0a845e61172501a9/3R8A1055.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/9e1e124dd86dbe137b21e47eba38fb4f5651f74cdc6440c9c5e929fde765e683/3R8A1064.jpg" data-mid="139670602" border="0"  src="https://freight.cargo.site/w/1000/i/9e1e124dd86dbe137b21e47eba38fb4f5651f74cdc6440c9c5e929fde765e683/3R8A1064.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/7e78cb65b4d8c694f036a9489f75928ef13a72896a9eacf189de42325d9f32c3/3R8A0849.jpg" data-mid="139672366" border="0"  src="https://freight.cargo.site/w/1000/i/7e78cb65b4d8c694f036a9489f75928ef13a72896a9eacf189de42325d9f32c3/3R8A0849.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/0b90bdd786c9a906566a8501c9a3e1c4a0543566c65390c053d30d356c90554c/3R8A0879.jpg" data-mid="139670594" border="0"  src="https://freight.cargo.site/w/1000/i/0b90bdd786c9a906566a8501c9a3e1c4a0543566c65390c053d30d356c90554c/3R8A0879.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/7868fa76d2eec8dc994b42c2e0868a2c46b8331a4d7b944235a4ed3d4c1de52d/3R8A0858.jpg" data-mid="139672274" border="0"  src="https://freight.cargo.site/w/1000/i/7868fa76d2eec8dc994b42c2e0868a2c46b8331a4d7b944235a4ed3d4c1de52d/3R8A0858.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/523160a2f324dfc8c8b2213e47c5131a73198db23f9ed48e3cee7c60f31d8bbc/3R8A1218.jpg" data-mid="139672165" border="0"  src="https://freight.cargo.site/w/1000/i/523160a2f324dfc8c8b2213e47c5131a73198db23f9ed48e3cee7c60f31d8bbc/3R8A1218.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/c0cc944f6188781aaf0ea5add2f3d18f3611a68c7746e071b4777ae1d9ebf6e2/3R8A1197.jpg" data-mid="139672163" border="0"  src="https://freight.cargo.site/w/1000/i/c0cc944f6188781aaf0ea5add2f3d18f3611a68c7746e071b4777ae1d9ebf6e2/3R8A1197.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/74dfd6fb1ffdb906dd38fcd48706a99338265d6afb3b1ca44d87b1cc8f550dc4/3R8A0954.jpg" data-mid="139672157" border="0"  src="https://freight.cargo.site/w/1000/i/74dfd6fb1ffdb906dd38fcd48706a99338265d6afb3b1ca44d87b1cc8f550dc4/3R8A0954.jpg" /&#62;


To top off the experience and keep the extra
rare collaboration at the helm, guests witnessed
the unveiling of a super premium custom set of
Grillz created by Scotty ATL and Eddie Plein
exclusively with Crown Royal, which was set for
auction following the event in support of the
Atlanta Artist Relief Fund.


&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/ef7736a516422ce215979c27d962916683dd6435afba29b53f5a78daa678b3b2/3R8A0473.jpg" data-mid="139670665" border="0"  src="https://freight.cargo.site/w/1000/i/ef7736a516422ce215979c27d962916683dd6435afba29b53f5a78daa678b3b2/3R8A0473.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/2c409e8cc87dc5b0747eaac0348a00c9874aa0851b4800633c8b3c2ce1ddbf1d/3R8A0479.jpg" data-mid="139670666" border="0"  src="https://freight.cargo.site/w/1000/i/2c409e8cc87dc5b0747eaac0348a00c9874aa0851b4800633c8b3c2ce1ddbf1d/3R8A0479.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/f9c845d1549cee6ceb670135d8b4d1957a66bca87eaa5ae0bf94386fe4d3025a/3R8A0643.jpg" data-mid="139670677" border="0"  src="https://freight.cargo.site/w/1000/i/f9c845d1549cee6ceb670135d8b4d1957a66bca87eaa5ae0bf94386fe4d3025a/3R8A0643.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/83f1c9c3ecef87435a7c8715ff74b94ffe9cf96d330944e8f5a65b78a4fbd491/3R8A0494.jpg" data-mid="139670670" border="0"  src="https://freight.cargo.site/w/1000/i/83f1c9c3ecef87435a7c8715ff74b94ffe9cf96d330944e8f5a65b78a4fbd491/3R8A0494.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/704aaa19a8977a2c36e8a8c5c6f26811b253998ccb515cc78166bd351ec24f8e/3R8A0693.jpg" data-mid="139670679" border="0"  src="https://freight.cargo.site/w/1000/i/704aaa19a8977a2c36e8a8c5c6f26811b253998ccb515cc78166bd351ec24f8e/3R8A0693.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/bd470f94685d4b3421114e1d0007fb7b80c3ea03c6b32383b75b31af2ebda078/3R8A0521.jpg" data-mid="139670671" border="0"  src="https://freight.cargo.site/w/1000/i/bd470f94685d4b3421114e1d0007fb7b80c3ea03c6b32383b75b31af2ebda078/3R8A0521.jpg" /&#62;


The GivebackPartnering with PopShop Live, we auctioned off a set of custom CR18 X Scotty ATL Grillz. All proceeds went back into enriching Black communities in Atlanta.&#38;nbsp;

&#60;img width="889" height="505" width_o="889" height_o="505" data-src="https://freight.cargo.site/t/original/i/c0b442245106d57fcfe1a6cf3b9a0b2a363a685577ad640d6426d27254b54a41/Screen-Shot-2022-04-14-at-3.58.44-PM.png" data-mid="139668869" border="0"  src="https://freight.cargo.site/w/889/i/c0b442245106d57fcfe1a6cf3b9a0b2a363a685577ad640d6426d27254b54a41/Screen-Shot-2022-04-14-at-3.58.44-PM.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>AIG Women's Open</title>
				
		<link>https://nickylorenzo.com/AIG-Women-s-Open</link>

		<pubDate>Mon, 20 Nov 2023 18:20:22 +0000</pubDate>

		<dc:creator>nickylorenzo.com</dc:creator>

		<guid isPermaLink="true">https://nickylorenzo.com/AIG-Women-s-Open</guid>

		<description>AIG Women’s Open // Allyship


As title sponsors of the AIG Women’s Open, AIG was seeking to expand the definition of gender equity in sports.&#38;nbsp;
We elevated a historic moment in women’s golf — sharing it with the world through film, media, social, and at the event.


The creative concept reinforced the fact that when women are allowed to shine they can inspire the generation that follows.&#38;nbsp;

	
&#60;img width="2066" height="1374" width_o="2066" height_o="1374" data-src="https://freight.cargo.site/t/original/i/db35baae01255f81a2abc5e1b011c32992c2068f0034329b2b010bcca45f3766/Screenshot-2024-11-18-at-2.36.22PM.png" data-mid="221991834" border="0"  src="https://freight.cargo.site/w/1000/i/db35baae01255f81a2abc5e1b011c32992c2068f0034329b2b010bcca45f3766/Screenshot-2024-11-18-at-2.36.22PM.png" /&#62;
&#60;img width="2078" height="1378" width_o="2078" height_o="1378" data-src="https://freight.cargo.site/t/original/i/987429a5ded4fcd7e9574ecbe23d90d9cc40dfff5e32c712bbe677ee044f5a80/Screenshot-2024-11-18-at-2.36.09PM.png" data-mid="221991833" border="0"  src="https://freight.cargo.site/w/1000/i/987429a5ded4fcd7e9574ecbe23d90d9cc40dfff5e32c712bbe677ee044f5a80/Screenshot-2024-11-18-at-2.36.09PM.png" /&#62;
&#60;img width="2082" height="1386" width_o="2082" height_o="1386" data-src="https://freight.cargo.site/t/original/i/43320052c94fc8d37656d9a27bf627b9a26ea31a69d3998b3aad13c93c447f31/Screenshot-2024-11-18-at-2.35.47PM.png" data-mid="221991832" border="0"  src="https://freight.cargo.site/w/1000/i/43320052c94fc8d37656d9a27bf627b9a26ea31a69d3998b3aad13c93c447f31/Screenshot-2024-11-18-at-2.35.47PM.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Guinness </title>
				
		<link>https://nickylorenzo.com/Guinness</link>

		<pubDate>Mon, 20 Nov 2023 19:13:17 +0000</pubDate>

		<dc:creator>nickylorenzo.com</dc:creator>

		<guid isPermaLink="true">https://nickylorenzo.com/Guinness</guid>

		<description>Guinness // Harness The Surge&#38;nbsp;
A constant stream of social channels work for world-renowned iconic brand Guinness. We produce social media-first content that stops scrolls and brings about engagement and reach. From food, to music, cocktails, UGC, and Football, we deliver Guinness to our audiences social platforms in a strategic and engaging way. Making fans with every post.
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/3a946c512df76ccc88d17ad963d0681741d43661e55c534a7ec852556251b547/laces_4x5_low.jpg" data-mid="197420247" border="0"  src="https://freight.cargo.site/w/1000/i/3a946c512df76ccc88d17ad963d0681741d43661e55c534a7ec852556251b547/laces_4x5_low.jpg" /&#62;
&#60;img width="1420" height="1774" width_o="1420" height_o="1774" data-src="https://freight.cargo.site/t/original/i/e3c9dc9b7dfb2a57477a6adfde13c91f71f1771d2eedd7067e52af0453cbd548/Shoulders_4x5_low.jpg" data-mid="197420250" border="0"  src="https://freight.cargo.site/w/1000/i/e3c9dc9b7dfb2a57477a6adfde13c91f71f1771d2eedd7067e52af0453cbd548/Shoulders_4x5_low.jpg" /&#62;
&#60;img width="1500" height="1876" width_o="1500" height_o="1876" data-src="https://freight.cargo.site/t/original/i/0a74f06c79c193f38c09163ac2cefec9c4816fdad936791a95b21959571cba65/tunnel_d_4x5_low.jpg" data-mid="197420251" border="0"  src="https://freight.cargo.site/w/1000/i/0a74f06c79c193f38c09163ac2cefec9c4816fdad936791a95b21959571cba65/tunnel_d_4x5_low.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/c31e563f8905ddc7c7d39c04b38b79fed718c739b6bbe4af92d0b5fbd11469b4/ref_e_4x5_Low.jpg" data-mid="197420249" border="0"  src="https://freight.cargo.site/w/1000/i/c31e563f8905ddc7c7d39c04b38b79fed718c739b6bbe4af92d0b5fbd11469b4/ref_e_4x5_Low.jpg" /&#62;

 &#60;img width="1823" height="1019" width_o="1823" height_o="1019" data-src="https://freight.cargo.site/t/original/i/80eaf50789b5c3d73e71a4a8e2127427eb49e49c70f8a6c5cc2cd5039ced1518/Pints1.png" data-mid="197420248" border="0"  src="https://freight.cargo.site/w/1000/i/80eaf50789b5c3d73e71a4a8e2127427eb49e49c70f8a6c5cc2cd5039ced1518/Pints1.png" /&#62;
&#60;img width="2000" height="1418" width_o="2000" height_o="1418" data-src="https://freight.cargo.site/t/original/i/40fa5ed02bc50f15ee2af21fed4c6f59c35a219043eb6c75a9453ed4fae622cd/Guinness_Football_Board_rgb.jpg" data-mid="197420244" border="0"  src="https://freight.cargo.site/w/1000/i/40fa5ed02bc50f15ee2af21fed4c6f59c35a219043eb6c75a9453ed4fae622cd/Guinness_Football_Board_rgb.jpg" /&#62;


&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/1f422c0c9ea45885a2cb40ee459de543fadef518e9454391a953df7e1e84641d/211022_GUINNESS_RAW_1638.jpg" data-mid="197420243" border="0"  src="https://freight.cargo.site/w/600/i/1f422c0c9ea45885a2cb40ee459de543fadef518e9454391a953df7e1e84641d/211022_GUINNESS_RAW_1638.jpg" /&#62;
&#60;img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/0fbbc240f310880471d7ab1e422c67f0e7c81492c01f5cbbb3d623c59f6a2266/Influencer_Dennis_December.jpg" data-mid="197420245" border="0"  src="https://freight.cargo.site/w/700/i/0fbbc240f310880471d7ab1e422c67f0e7c81492c01f5cbbb3d623c59f6a2266/Influencer_Dennis_December.jpg" /&#62;
&#60;img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/8edc635487c1fbccaeaf91b1e36ca7571aef7783f5b2fbbcd266239c53ab4cdc/Irish_Helmet_4x5.jpg" data-mid="197420246" border="0"  src="https://freight.cargo.site/w/700/i/8edc635487c1fbccaeaf91b1e36ca7571aef7783f5b2fbbcd266239c53ab4cdc/Irish_Helmet_4x5.jpg" /&#62;


Guinness Always On


&#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Smirnoff No Fan Left Behind</title>
				
		<link>https://nickylorenzo.com/Smirnoff-No-Fan-Left-Behind</link>

		<pubDate>Wed, 25 May 2022 21:19:08 +0000</pubDate>

		<dc:creator>nickylorenzo.com</dc:creator>

		<guid isPermaLink="true">https://nickylorenzo.com/Smirnoff-No-Fan-Left-Behind</guid>

		<description>

Smirnoff No. 21 // No Fan Left Behind
How could Smirnoff No. 21 break through as a challenger in the beer-soaked messaging landscape that is the Super Bowl? They showed that they understood what the football people want by commissioning an independent study and activating based on the learnings. Our most shocking finding: 2% of football fans were not able to watch Super Bowl LVI. That was 2% too many for the Vodka For The People. Whether in the frozen tundra of Alaska or on the front lines serving as essential workers, Smirnoff left no fan behind. We found the 2% of fans that were not able to watch the big game and brought the event to them.


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&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/11ff6ab8dc48cfb9cb19414f06ff34ecb75c83ed048f195eaeda0005db167422/P432_Taylor-Smirnoff_BTS-PHOTOS_DSC06066.jpg" data-mid="143663132" border="0"  src="https://freight.cargo.site/w/1000/i/11ff6ab8dc48cfb9cb19414f06ff34ecb75c83ed048f195eaeda0005db167422/P432_Taylor-Smirnoff_BTS-PHOTOS_DSC06066.jpg" /&#62;
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	<item>
		<title>Crown Royal X Bill Pickett Rodeo</title>
				
		<link>https://nickylorenzo.com/Crown-Royal-X-Bill-Pickett-Rodeo</link>

		<pubDate>Tue, 07 Feb 2023 20:43:51 +0000</pubDate>

		<dc:creator>nickylorenzo.com</dc:creator>

		<guid isPermaLink="true">https://nickylorenzo.com/Crown-Royal-X-Bill-Pickett-Rodeo</guid>

		<description>


Crown Royal&#38;nbsp;X Bill Pickett Rodeo
While Texas Rodeo iconography is widely celebrated, the Black icons it’s built upon often remain in the background. We set out to design a brand platform to honor the incredible Black cowboys and cowgirls of Fort Worth, Texas.&#38;nbsp;


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The Event
Nestled in the heart of Atlanta’s stylish Buckhead district and adjacent to the five-star St. Regis Hotel; The Garden Room provided the perfect backdrop for the extra rare launch of Crown 18 Year. Upon entry, guests were immediately absorbed into the premium world of Crown 18 Year and invited to begin a fully immersive and sensory journey across the five activation areas.


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Many synergies exist between the creation of grillz and the Crown 18 Year. The Five Stages explored this connection through museum-quality exhibition booths which connected the complex and time honored craftsmanship of both processes. Five booths, comprised of AV, physical, and literary components, drew focus to represent each unique stage.

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*Custom Grillz Station at The Garden Room Event &#38;amp; Tasting


The Royal Ride On Juneteenth 2022, Crown Royal celebrated the start of the Bill Pickett Rodeo with our processional ride into the rodeo showing authentic, Black cowboys–how they ride, how they show up, and even, how they dress. 
Featured were: Tory Johnson, Crown Royal sponsored Rider, steer wrestler and 4th generation cowboy, Keiara Wade, lone female member of Compton Cowboys, activist Brianna Noble, Black horsewoman who became famous for leading a George Floyd protest on horseback in 2020, and Denard Hunt, an up-and-coming Black rodeo superstar.


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Honoring Ms. Opal Lee:
Grandmother of Juneteenth
In collaboration with their rodeo partners and That Deserves A Crown Program, Crown Royal honored Ms. Opal Lee, the grandmother of Juneteenth, as the “Royal Rider” recipient. Additionally, Crown Royal donated $25,000 to the National Multicultural Western Heritage Museum to further their mission of preserving iconic African American history as an essential part of Western and cowboy culture. In the end, Crown Royal believes that keeping communities royal depends on those willing to join the ride. And join they did.

&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/53cd5a44eeccaab1d4273068965c2a861258ad2cc20fba725dd2be8af8fc8a4d/CR_Royal_Ride_Photo6_sm.jpg" data-mid="167628380" border="0"  src="https://freight.cargo.site/w/1000/i/53cd5a44eeccaab1d4273068965c2a861258ad2cc20fba725dd2be8af8fc8a4d/CR_Royal_Ride_Photo6_sm.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Lenovo Go</title>
				
		<link>https://nickylorenzo.com/Lenovo-Go</link>

		<pubDate>Fri, 07 May 2021 03:00:09 +0000</pubDate>

		<dc:creator>nickylorenzo.com</dc:creator>

		<guid isPermaLink="true">https://nickylorenzo.com/Lenovo-Go</guid>

		<description>Lenovo Go // Work Your Way
With tech that helps you stay connected and engaged anywhere, you’ll be able to work your way no matter where you call the “office”.&#38;nbsp;


The imagery and effects from the Work Your Way brand film extended beautifully to social--really drilling down product benefits with stunning visuals.&#38;nbsp;


&#60;img width="600" height="945" width_o="600" height_o="945" data-src="https://freight.cargo.site/t/original/i/f1c25615017e671a0e0f655e096e256e64f037c45b6bc05bba6b796dc6bba532/Social_Headset.gif" data-mid="109527532" border="0"  src="https://freight.cargo.site/w/600/i/f1c25615017e671a0e0f655e096e256e64f037c45b6bc05bba6b796dc6bba532/Social_Headset.gif" /&#62;
&#60;img width="600" height="945" width_o="600" height_o="945" data-src="https://freight.cargo.site/t/original/i/7ae10c5ee52ab2a7982d47bcf36312a03c12983980a33230556006cbde99f88f/Social_Mouse.gif" data-mid="109527531" border="0"  src="https://freight.cargo.site/w/600/i/7ae10c5ee52ab2a7982d47bcf36312a03c12983980a33230556006cbde99f88f/Social_Mouse.gif" /&#62;
&#60;img width="600" height="945" width_o="600" height_o="945" data-src="https://freight.cargo.site/t/original/i/194724f399a6aaaa3bfbfa41e52d639f01cbe14a9f3de7c82add081916830b49/Social_Power.gif" data-mid="109527530" border="0"  src="https://freight.cargo.site/w/600/i/194724f399a6aaaa3bfbfa41e52d639f01cbe14a9f3de7c82add081916830b49/Social_Power.gif" /&#62;
This production spanned multiple time zones and a truly global team-- from Mexico City and Los Angeles to New York, San Juan, Puerto Rico, and Montevideo, Uruguay. Along with talented vendors and partners, this multiple day remote shoot and weeks long post-production process yeilded results that exceeded client and creative expectations.&#38;nbsp; 
VFX and Behind the Scenes featured on @carbonvfx @habitant.producciones @vfxshowreel @filmmakingzone @behindthescenegram @movie.effects.vfx @shutterupflimkrs @cinema_dslr (Thanks for the love!)


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	<item>
		<title>SkinCeuticals</title>
				
		<link>https://nickylorenzo.com/SkinCeuticals</link>

		<pubDate>Fri, 07 May 2021 02:52:51 +0000</pubDate>

		<dc:creator>nickylorenzo.com</dc:creator>

		<guid isPermaLink="true">https://nickylorenzo.com/SkinCeuticals</guid>

		<description>

SkinCeuticals // Becoming GoldDedication. Precision. Results. That’s the power to become gold. And when it comes to going for the gold, Simone Manuel (10X Gold Medalist swimmer, World Record Breaker, and overall badass) knows a thing or two. But then again, so do the team of sceintists and board-certified dermatologists that partner with SkinCeuticals: the gold standard in skincare.&#38;nbsp;


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&#60;img width="828" height="1792" width_o="828" height_o="1792" data-src="https://freight.cargo.site/t/original/i/b2853382e8533c26f813a7af29f92af62decb938523c6d643407aa1cbc5bd6ab/IMG_4490.PNG" data-mid="112339812" border="0"  src="https://freight.cargo.site/w/828/i/b2853382e8533c26f813a7af29f92af62decb938523c6d643407aa1cbc5bd6ab/IMG_4490.PNG" /&#62;
&#60;img width="828" height="1792" width_o="828" height_o="1792" data-src="https://freight.cargo.site/t/original/i/f6808693690aa8a3ba326043a9927510b5b5f125799f66d8d1e9aeeddb74b30c/IMG_4489.PNG" data-mid="112339814" border="0"  src="https://freight.cargo.site/w/828/i/f6808693690aa8a3ba326043a9927510b5b5f125799f66d8d1e9aeeddb74b30c/IMG_4489.PNG" /&#62;
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